Back Office Modernization in the Age of Digital Transformation

As businesses continue to leverage digitaltools to remain competitive and improve the customer experience, we’re starting to see an alarming trend that negatively impacts legacy organizations in Columbus who’ve been using the same protocols and technology for decades.

 
 
 
 
When organizations begin the trek toward Digital Transformation, they tend to focus on customer-facing departments like Customer Service, Sales, and Marketing and neglect the Back Office. While it’s important to improve the customer journey and correctly market your products and services, neglecting other parts of the company that also help customers, suppliers, partners, and staff can hurt your ability to provide a seamless experience for everyone.

Our View

In our humble opinion, the Back Office is the cornerstone of your company. If your workflow creates bottlenecks, the productivity of your entire organization deteriorates. For example, let’s say a company acquires a new client in minutes but requires several weeks to spin up a new employee or supplier. That’s an issue because both your employees' talent and your partner’s products play a crucial role in providing excellent service to the customer. Therefore, if those components are not operating efficiently, your customer is ultimately who pays the price. Your Front Office can only be as seamless as your Back Office, and both must be included in a strategic digital transformation.